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comme des garcons Founded in 1969 by the visionary Rei Kawakubo, Comme des Garçons quickly rose to prominence as one of the most influential brands in modern fashion. The name, which translates to "Like Boys" in French, reflects Kawakubo’s interest in exploring the boundaries of gender and challenging traditional fashion norms. Her avant-garde designs captivated the fashion world, marking the brand as an intellectual powerhouse that pushed the limits of style and design.